Client Overview
Brand: JE Works
Industry: Interior Design (Residential & Commercial)
Location: Jamshedpur, India
Background
JE Works Interiors was a mid-sized interior design studio offering modular and custom solutions.
Although their work quality was excellent, they struggled with:
- Slow response time to new inquiries
- Lead leakage across WhatsApp, Instagram, and website forms
- Difficulty in tracking project discussions
- Manual follow-ups leading to missed deals
- No centralized workflow for site visit scheduling or quote creation
They approached Launchera to build a workflow automation system without coding, enabling them to streamline how leads flowed through their business.
Key Challenges
⚠️ Challenge 1: Long Reply Time
On average, inquiries received replies after 6–12 hours, causing lead loss to faster competitors.
⚠️ Challenge 2: Zero Lead Qualification
They treated all inquiries equally—resulting in time wasted on low-budget or irrelevant prospects.
⚠️ Challenge 3: No Automation
The team used spreadsheets + WhatsApp + manual tracking, making it impossible to manage:
- New leads
- Follow-ups
- Site visit confirmations
- Design consultation reminders
⚠️ Challenge 4: Poor Client Experience
Clients repeatedly asked:
- “Did you receive my plan?”
- “When can the designer visit?”
- “What is the status of my quotation?”
There was no structured communication pipeline.
Launchera Solution
Launchera built a complete end-to-end workflow automation without coding, tailored for interior design operations.
🚀 Step 1: Multi-Channel Lead Capture Automation
All leads from:
- Website form
- Instagram DM
- Facebook Ads
- Google My Business
were pushed into a single central CRM pipeline automatically—no manual entry.
Workflow Trigger:
“New inquiry received”
Automations Activated:
- Auto-response within 10 seconds
- Lead details routed to the right designer
- Auto-tagging based on project type (Home/Office/Restaurant)
🚀 Step 2: Automated Lead Qualification
Launchera created a smart lead qualifier using simple conditions:
- Property Type (1 BHK / 2 BHK / Villa / Office)
- Budget Range
- Design Scope
- Location
- Timeline
Qualified leads moved to “Potential Client” status.
Low-budget/bad-fit leads received polite automated messages.
🚀 Step 3: Auto-Schedule Site Visits
Instead of 6 back-and-forth messages, Launchera:
- Sent clients a designer’s live calendar
- Allowed them to pick slots
- Auto-sent reminders and confirmations
- Synced to Google Calendar of the designer
Result:
Eliminated manual coordination and reduced no-shows.
🚀 Step 4: Automated Follow-Up System
Every lead automatically entered a 14-day nurturing sequence:
- Day 1: Portfolio link
- Day 3: Design concept samples
- Day 5: Pinterest board ideas
- Day 7: Pricing explainer
- Day 10: Client testimonials
- Day 14: Limited-time offer
This increased conversions significantly.
🚀 Step 5: Quote & Proposal Workflow
Launchera automated the quotation sequence:
- Designer uploads project details
- Client receives a branded, interactive proposal
- Auto-reminders if not viewed
- Analytics show when client opened the quote
🚀 Step 6: Client Project Onboarding Automation
Once a client paid the advance:
- Welcome email
- Project timeline
- Assigned designer introduction
- Document checklist
- Payment milestone reminders
- Weekly project updates
All automated without a single line of code.
Results After 60 Days
📈 Lead Conversion Rate Increased by 63%
Automation ensured every lead received instant response + structured follow-ups.
⏳ Response Time Reduced From 6–12 Hours to 12 Seconds
Clients were impressed by the quick and professional reply.
📉 40% Reduction in No-Show for Site Visits
Thanks to automated reminders and calendar sync.
📦 Better Project Organization
Project updates happened automatically:
Monday → material update
Thursday → progress update
Saturday → site photos
📊 Reporting Became 100% Transparent
Team could see:
- Lead sources
- Conversion stages
- Project timelines
- Payment statuses
💬 Customer Satisfaction Improved by 52%
Clients appreciated structured communication, fewer delays, and consistent updates.
Why Launchera Was the Perfect Fit for an Interior Design Business
🔥 No Coding Needed
Designers didn’t need technical skills.
🔥 Built-In Workflow Templates
Lead flow, site visit flow, reminder flow already provided.
🔥 Handles Both Sales & Operations
Most tools only manage leads—but interior designing needs:
- Project tracking
- Client updates
- Scheduling
- Payments workflow
- Vendor coordination
- interior design CRM
Launchera covered all of these.
🔥 Works Across All Channels
WhatsApp, Instagram, Website, Ads, Referrals—everything integrated.
Client Testimonial
“Launchera transformed our business.
We didn’t realize how many leads we were losing every week.
Now everything—from lead capture to site visits to follow-ups—runs on auto-pilot.
Our sales have doubled in three months.”